a brief history of Electric
Electric Visual began in the year 2000 out of San Clemente, CA by Kip Arnette, Bruce Beach and Mike Carter. As a premier sunglass, snow goggle, clothing and accessorie company, Electric and its iconic volt logo are rooted deep in the action sports industry.
The Electric brand was first released at SIA Snow Show in March of 2000. The first 3 sunglass styles dropped in July the following summer and the EG1 snow goggle was introduced that winter.
Their team includes surf legends, Luke Egan, Matt Hoy and Ozzie Wright, as well as snow legends Peter Line and Andreas Wiig. Over a decade in the industry, Electric continues to produce unique, innovative designs and unmatched quality products.